Yasin Sewell's Pop up Shop - Beach in the East

30 May

Written By

Yasmin Sewell is the kind of girl that everyone wants to be best friends with: she's smart, sophisticated and fun - and she knows how to throw a good party! Yasmin with Paper Mache Tiger launched the pop up shop Beach in The East this week. It's a pool party celebrating Californian nostalgia in East London with espadrilles from Prism and cool sunglasses by Thomas Tait.

Beach in the East is a great edit of understated cool. The denim overalls were a big hit at the launch party - they were designed by Frederick Maxwell Kingery for Beach In the East. Many of the pieces were made specially for the pop up shop. I'm also loving the witty slogan t's by Cecile. Beach in the East pop up shop is open for the next month and is also available on Farfetch.com.

Beach in the East is open until August 24th

Lower Ground G, 123 Clifton Street, EC2A 4LD