An Interview with Anthony Assefi

Anthony Assefi has been designing and creating beautiful pieces for almost twenty five years.

What is your fashion background?
AA - Designer at Versace (Italy), head designer at Perry Ellis (NY), design director at PVH (NY), and at the present time co-founder and director at YDE and Head of men’s design at DAY Birger et Mikkelsen (Denmark).

What is a typical work day like for you?
AA - Lots of emails, lots of following up, checking on last season’s production, fine tuning the current one and working on ideas for the next one, you always have to work on 3 seasons.

Where did you study?
AA - Fashion institute of design and merchandising in Los Angeles

What is your favourite garment in your wardrobe?
AA - Black T-shirts

What were your influences growing up?
AA - Architecture, travelling, old Hollywood movies

What advice do you have for new designers?
AA - Focus on style and not trends.