Felder Felder at London Fashion Week February 2010!

Chatting with 1/2 of Felder Felder, Annette Felder about celebrities and their upcoming LFW show!

Felder Felder has always been a rock’n'roll label. How has the relationship with music artists come about?
Annette Felder - Mutually, we’ve been approached by quite a few stylists who thought FF would work really well for the artists they work with, which has resulted in some exciting collaborations and relationships.

How important are celebrities to your brand?
Annette Felder - It’s more about the celebrity’s personality or work, which attracts us and makes a celebrity interesting for Felder Felder.

Will you be showing at London Fashion Week?
Annette Felder - Yes, we will be showing on schedule at London Fashion Week, Friday 19th February.

What can we expect next from Felder Felder?
Annette Felder - Timeless and cool designs with a signature shot of rock’n'roll.

Felder Felder
London Fashion Week
19 February 2010 at 18:15