American Apparel Porn?
I love American Apparel. So many of my basics and so much of my stylist kit comes from there, and I've had t-shirts from seven years ago that are still in perfect condition.
The one thing that I love about living in London is no one takes themselves too seriously, Londoners don't try to be as politically correct as Canadians (we're a bit obsessed, so much so that Christmas cards say "Happy Holidays"...)
I like American Apparel's advertising campaigns - quite sexy and a bit 80's porn...not politically correct but very appealing!
A women in British Columbia was offended that she and her 13-year-old daughter saw Butt Magazine sticking out of a backpack on display inside the American Apparel outlet at the Park Royal Shopping Centre in West Vancouver.
West Vancouver, like many B.C. cities, has a bylaw regulating the display of adult publications. They must be on a shelf at least 1.2 metres up from the floor and must be behind a sheet of opaque plastic.
Dov Charney the CEO of American Apparel CEO often walks around his office in his underwear. He says there isn't a law that says you can’t walk around in your underwear all day anywhere in the United States of America. So somehow it seems to make sense that a CEO who walks around in his underwear stocks Butt Magazine in his shops.
Dov Charney opened American Apparel in 2003 and it's the largest clothing manufacturer in the US with US$387 million net sales in 2007. American Apparel is a company where clothes are not made in overseas sweatshops (or even local sweatshops), but in an air-conditioned factory in Los Angeles, where employees wear bright coloured shirts and earn above minimum wage and receive full health benefits. Is it still OK for them to sell Butt Magazine? OK probably not, but as long as it's above 1.2 metres up from the floor and must be behind a sheet of opaque plastic, why not? Sometimes I think it's good for our mundane lives to be shaken up just a little bit.
When I first moved to London there was only one American Apparel shop, now there are seven!