Lily and Lionel (and Alice!)

When your grandmother worked in secret as a seamstress, spending her evenings sewing elaborate creations for her family and your grandfather worked in clothing production supplying leading British highstreet retailers after the first world war you know fashion is in your blood! Alice Stone, the granddaughter of Lily and Lionel studied design at London College of Fashion. She's been on an adventure and travels the world in search of authentic and individual creations for Lily and Lionel, an on-line boutique and tribute to her grandparents.

I love the beautiful cashmere and silk scarves for men and this Bow Bag is super cute! Alice sources the items from all over the world. She's a true global traveller looking for the highest quality materials that are ethical and sustainable. Working with local producers has enabled Lily and Lionel to offer luxury items at a reasonable price.

Lily and Lionel is a brand to watch, it's not a trend and it's not built on trends.

Alice is the kind of girl that when you meet her you feel that you've known her a long time. Somehow that feeling of warmth and friendliness translates into the look and feel of the site. The imagery is fun, youthful and friendly. The site is very easy to use: with good images and a nice zoom in feature (I'm still shocked when sites don't offer this feature). The site was created by Construct, who also built Luella.com and Mulberry.com.

Alice Stone at her press launch!