London Fashion Week - Model Casting

It's all about the girl! I'm sure you think that casting is easy, just chose any beautiful girl - job done. Well it’s one of those jobs that’s easy to do badly, and takes a certain amount of skill to do well.  Finding the right look, walk and attitude can be tough. You might have an image in your head, a mood board that you’ve spent days preparing and of course a new collection that a designer has poured their heart and soul into. It’s quite a crazy job.

At this casting there were hundreds of models. Vauxhall Fashion Scout organized the casting day for their 20 designers showing next week. It’s a good central location so it’s easy for the models to get to. There are so many models you have to be quick thinking so that they can move on to the next designer! Of course it's a wait and see game to find out if you can actually book the model you’ve requested. The model booker needs to do what’s best for the model and schedule them so that they can work the maximum amount of shows!