Fashion156.com & Daydream Nation Review

Daydream Nation London Fashion Week SS 2008.As we walked through to the theatre a lady attached to a pillow who waseager to sleep on our shoulder greeted us. She was one of manywondering figures wearing pyjamas and serving coffee to the sounds ofanother whistling sweet dream lullabies; these actors gave a funintroduction to Daydream Nation, whose SS08 collection was titled;‘Good Morning I’m Sleeping’.This was certainly no ordinary catwalk show, the models/actors wereconstantly in character, sleepy and dreamy, their motions down thecatwalk or stage were slow and evolving as they yawned their waytowards the audience. With a focus on neutral shades, executed incalico and jersey fabrics, Daydream Nation’s SS08 collection includedbeautifully slouchy cotton dresses, with heavy frill bottoms, tieredand layered.A focus on necklines ran through the collection, with pleating andfolding of the fabric creating exaggerated necklines and collars tosimply shaped garments. There were injections of black amongst theneutral colour palette in print on jersey, and layers of frills toskirts. The pillowcase style tops were signature to this dreamycollection, creating a funnel neck and hood-like effect when worn invarying ways. The collection was made up of versatile designs, oftengarments that can be transformed, like trousers, which become shortsonce they are hoisted, and tied. This performance was an interestingway to view a collection, and never a dull moment was to be had withDaydream Nation.Laura Ellis.